How to Go Viral at Your Event: The On-the-Spot Reel Strategy Event Planners Are Using
If you’re an event planner, you know how much of a challenge it is to create a successful event. You put in months of effort into planning a stellar event, only to lose momentum and attendance once the professional footage arrives weeks later and the excitement has faded. Your attendees have moved on to their next event, and the video content you paid for is now just sitting there collecting digital dust.
But now, with on-the-spot video delivery, Event Planning is experiencing a major shift that will impact the way attendees spread the word about your event. Many event planners are already experiencing this viral success through their own use of the instant event reel strategy.
The Challenges of Traditional Event Videos
The biggest problem with waiting two or three weeks for your ‘event highlights’ is that by the time you receive the video, social media will have already moved on. Your event has already become old news. Attendees have long forgotten key details about your event, sponsors didn’t receive the immediate impact they deserve, and any organic sharing that may have occurred has now evaporated.
In contrast, the new method of delivering professional event reels on the spot is doing away with this model altogether. Imagine that while at your event, event attendees post Instagram and Facebook content around your event with high-quality photos or videos of their experience using your event hashtag. Not only does this help to market your current event, but it also generates real-time FOMO (Fear of Missing Out) and drives ticket sales for future events.
How Instant Reels Work
The basic idea behind this method of promoting your event is to have a professional videographer capture the best moments of your activity/engagement as they happen. After that, you’ll get the video edited into shareable formats to use on various social media channels within about 10-15 minutes after your engagement ends.
This instant reel strategy is going viral due to three main reasons:
REAL-TIME SOCIAL PROOF – Attendees can share images of professionally produced Instagram event marketing during the event. This helps create instant credibility for your event by allowing those who are considering attending the event to experience it via high-quality content as it is occurring in real time.
EXTENDED REACH FOR YOUR EVENT – Digital photography or video taken after an event may be shared by 10%-20% of participants, but with instant reels, 60%-70% of participants will share the content. Why? Because the content is scroll-stopping-quality, and when it’s posted on social media, the excitement level at the time of posting has just reached its highest point.
SPONSORS NOW RECEIVE MULTIPLIED VALUE – Sponsors will no longer receive a post-event report. Instead, during your engagement, they will receive live social media coverage of their brand throughout hundreds of postings by attendees, with their brand visible.
How Event Professionals Are Utilizing This Strategy
Successful event professionals are using instant reel service booking for key moments such as keynotes, product launches, networking, and highlights. They have access to on-site editing using smartphone apps that provide professional-quality edits like music, transitions, and color enhancement.
The key is that these are not random clips or footage. Event videographers understand how Instagram’s algorithm works, use trending sounds, and know when is the best time to post on Instagram so they can provide their clients with immediate shareable content and content that follows the algorithm.
Viral Impact Measurement
Event organizers using instant reel strategy report 3-5x more social media engagement than traditional post-event content. They also see a 40-60% increase in early bird registration for future events due to the FOMO, which is immediate and authentic through attendee shares of professionally produced content with your event hashtag while the event is occurring.
Initiating On-the-Spot Reels
Beginning small is key: find 3-5 of the most shareable parts of your event experience (grand entrance, surprise announcements, crowd reaction, etc.) and hire a professional instant reel service for just these three to five sections instead of having full-day coverage initially.
Provide your videographer with brand standards/guidelines, genres of music you like, and any specific hashtag(s) you want them to use prior to their arrival. When they have everything they need to get started ahead of time, they will be able to turn that content around to attendees much quicker than if they have to hunt for that information while on-site.
Most importantly, provide a briefing to your attendees before the arrival of the videographer so that when they become aware that you will have professionally produced reels available during the event, they will be inclined to immediately begin posting reels on Facebook, Instagram, etc.
The events industry is starting to evolve toward providing instant satisfaction to attendees. By being one of the first to implement this type of service, you can help secure the loyalty of your post-event attendees and the commitment of your sponsors. While your competition will be potentially waiting weeks for video deliverables, you will be trending on Instagram before you are finished with the event!
Shotzy has specialized in providing on-the-spot instant brand reels with quality cinematic content delivered to your attendees within ten minutes post-event for your event, your brand, or your creator.
Frequently Asked Questions
Q1: How fast can instant event reels be delivered?
Most professional services deliver edited reels to clients in between 10 and 30 minutes, and they sometimes provide content in less than 10 minutes to allow immediate sharingwitho attendees.
Q2: What is the price difference between instant event reels and regular event videography?
Instant event reels are 30-40% less than traditional event production because instant event reels are produced with an emphasis on having the content optimized for social media and also with the intention of generating a higher ROI through immediate sharing.
Q3: Is quality sacrificed for speed when it comes to instant event reels?
Current technologies allow immediate access to high-quality film (cinema-quality) footage that is shot with proper lighting and color grading through the use of professional videographers who know how to shoot for social media.
Q4: Are instant event reels appropriate for a corporate event, or are they only for parties?
Instant event reels are perfect for corporate events, trade shows, and conferences, as they can quickly provide content for immediate sponsor activation and also provide professional documentation that can be repurposed by the company.
Q5: How do I make sure that attendees share the instant event reels?
Provide a text/email with the links, captions, and hashtags; offer to provide sharing incentive(s); the higher the quality of the content, the easier it is to share, and the higher the percentage of shares will occur.